Photo-Illustration: by The Cut; Photo: Retailer
Amy Liu, founder and CEO of Tower 28 and longtime sensitive-skin haver, lovingly calls the brand’s SOS Spray “the Windex of skin care.” Named after a lifeguard tower in Santa Monica, Tower 28 embodies the cool, inclusive spirit of California. When Liu discovered hypochlorous acid — a.k.a. HOCI, the key ingredient in SOS Daily Rescue Facial Spray — she found a chemist who had been working on stabilizing the formula for eight years.
Liu’s personal skin journey was proof enough of the ingredient’s potential. “After I started using our SOS Spray regularly, I completely